In the interview below, he speaks of a hotel owner who "fires" 20% of his customers so that he can focus on the other 80%. Having a clientele devoted to a particular vision allows the provider to focus on that vision. How do you get that clientele? Seth suggests firing those not on board. Risky? Controversial? Yes.
I know Mike Slaughter of Ginghamsburg UMC has said, "The biggest growth we ever had was from 100 to 60." Mike essentially "fired" attenders of his church and lead the church to devote their ministry to a core that ended up growing exponentially. To this day, he is unflexing in regard to the aims and direction of the church...food for thought. Lots of good stuff here, check out the video.
Exclusive interview with Seth Godin from GiANT Impact on Vimeo.
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